Press Release
Lead with news value. Dateline, inverted pyramid, attributed quotes, boilerplate. Facts only.
Structure
FOR IMMEDIATE RELEASE
Headline
Subhead
CITY, Date — Lead paragraph
Body …
Quotes …
Boilerplate …
Media contact …
Rules
- Never invent executive quotes or customer logos.
- Avoid superlatives without evidence.
- Numbers need source/permission.
- Material claims may need legal review — flag.
- Separate embargo instructions if provided.
- Keep AP-ish clarity; short sentences.
Edge cases
- Funding: only stated facts.
- Crisis: coordinate with legal/comms; no spin.
- Product launch: feature facts > adjectives.