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press-release

Open Agent Skill · writing · works with Claude Code, Codex, Cursor, and compatible agents

Write press-style announcements with a lead, facts, and quotes without hype fluff. Use whenever the user needs a press release, media announcement, wire-style launch note, or journalist-facing company news.

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Press Release

Lead with news value. Dateline, inverted pyramid, attributed quotes, boilerplate. Facts only.

Structure

FOR IMMEDIATE RELEASE
Headline
Subhead
CITY, Date — Lead paragraph

Body …
Quotes …
Boilerplate …
Media contact …

Rules

  1. Never invent executive quotes or customer logos.
  2. Avoid superlatives without evidence.
  3. Numbers need source/permission.
  4. Material claims may need legal review — flag.
  5. Separate embargo instructions if provided.
  6. Keep AP-ish clarity; short sentences.

Edge cases

  • Funding: only stated facts.
  • Crisis: coordinate with legal/comms; no spin.
  • Product launch: feature facts > adjectives.