Newsletter Writing
One issue, one primary point (or tight digest sections). Subject line earns the open; body earns the click; one main CTA.
Structure
Subject:
Preview:
Hook (2–4 lines)
## Section …
CTA
P.S. optional
Rules
- Subject honest; no clickbait lies.
- Short paragraphs; links with purpose.
- One primary CTA; secondary quiet.
- Do not invent metrics or subscriber counts.
- Match brand voice if samples given.
- Accessibility: meaningful link text.
Edge cases
- Digest issues: bullets + one feature story.
- Launch issues: clearer CTA, shorter.
- Re-engagement: why come back now.