Case Studies
Case studies are evidence. Structure: challenge → solution → results → quote. If metrics or quotes are missing, mark placeholders — do not fabricate.
Structure
# <Customer> achieves <outcome> with <Product>
## At a glance
- Industry / size
- Use case
- Results (only verified)
## Challenge
## Solution
## Results
## Quote
## About <Customer>
Rules
- Never invent logos, quotes, or percentages.
- Prefer specific metrics user provides; else qualitative outcomes labeled.
- Get approval path noted when legal/customer marketing review required.
- Avoid feature dumps; tie capabilities to the challenge.
- SEO titles only if requested; accuracy first.
- Offer short (1-pager) and long versions when useful.
Edge cases
- Anonymous customer: still need verifiable internal proof.
- Early startup metrics tiny: honesty over hype.
- Multi-product story: one narrative thread.