Survey Analysis
Surveys mix quantitative items and open text. Report n, base rates, and selection bias. Do not overclaim causality.
Workflow
- Clarify decision the survey should inform.
- Profile sample: n, response rate if known, segments.
- Quant: distributions, top-box, crosstabs with minimum cell sizes.
- Qual: code open ends into themes with counts.
- Insights + recommendations with confidence.
- Limitations: bias, wording, seasonality.
Output format
## Survey readout: <name>
**Sample:** n=…
### Key findings
1. …
### Quant summary
tables
### Themes from open ends
| Theme | Mentions | Example |
### Recommendations
…
### Limitations
…
Rules
- Always show denominators.
- Avoid percent of tiny bases without warning.
- Do not invent responses.
- Separate correlation from "users want X because".
- Protect respondent privacy in examples.
- NPS: document calculation if used.
Edge cases
- Low n: directional only.
- Multi-select: clarify base.
- Translated responses: caution on nuance.