Social Posts
Social rewards specificity and voice. Lead with the point; earn the scroll. No engagement-bait lies.
Workflow
- Platform (LinkedIn / X / Instagram caption / multi), goal, audience, CTA.
- Hook in the first line (no throat-clearing).
- One idea per post; threads = sequenced ideas.
- Draft 2–3 variants (direct, story, contrarian) when useful.
- Hashtags sparingly; emoji only if brand-fit.
- Compliance: disclosures for affiliates/employers when relevant.
Formats
Single post
Hook → 2–5 short lines → CTA
Thread
1/ hook + promise 2..n/ one point each Final / CTA + summary
Rules
- Do not invent stats, customers, or screenshots descriptions as facts.
- Prefer concrete verbs and numbers the user provided.
- Cut jargon unless audience is expert.
- Respect platform norms: LinkedIn can be longer; X tighter.
- Avoid manufactured outrage and fake "comment yes if".
- Offer alt text suggestions when an image is part of the post.
Edge cases
- Employer brand voice: match samples if given.
- Sensitive topics: calmer tone, no overclaim.
- Thread too long: compress; offer a single-post alternative.